What’s digital about fashion design? Fashion Technology and the Digital Economy


The London College of Fashion and AAM

Tuesday, 27 October 2015 from 13:30 to 17:00 (GMT)

London, United Kingdom

You need an invitation to register for this event. Contact the host to find out more: Mary Jane Edwards, mary@aamassociates.com

This event offers insight into current uses of technology within the designer fashion community and a facilitated discussion on the opportunities presented by the digital economy to create new business and economic models.

While the largest global fashion companies are able to invest heavily in digital infrastructure, there is also a pressing need for smaller operators within the designer fashion community – the vast majority of the sector – to innovate and embed digital thinking in their operations, rather than developing products and then working out how to ‘go online’.

We’ve identified you as someone with an interest in this area and we’d welcome your expert input to explore this agenda and discuss:

  • How robust is the designer fashion community’s understanding of the opportunities presented by digital technology?
  • How might micro, cash-starved and time-poor fashion businesses create the space to engage digitally, understanding its economic value and embedding it into their processes?
  • To what extent can digital engagement be integrated into the entire product development life cycle?

Tuesday 27 October

13.30 – 17.00

The Photographers’s Gallery, 16-18 Ramillies Street, London W1F 7LW

Registration from 13.30

  • Introduction and invited speaker starting promptly at 14.00
  • The afternoon will include a facilitated open forum discussion and networking
 If you have any questions don’t hesitate to get in touch. Please note places are limited and invite only, so it would be appreciated if you are able to RSVP at your earliest convenience.

 We look forward to hearing from you, and hope you are able to join us.

Best wishes,

Professor Sandy Black, London College of Fashion

Mary Jane Edwards, AAM

Gabrielle Miller,  London College of Fashion