Welcome to the New Economic Models in the Digital Economy (NEMODE) website. Please feel free to explore and get involved in the discussions.

NEMODE is an initiative under the Research Councils UK (RCUK)’s Digital Economy (DE) research programme to bring together communities to explore new economic models in the Digital Economy. The project, which began in April 2012, has funding of £1.5 million over the next three years.

NEMODE focuses on New Economic Models, one of four RCUK DE Challenge Areas (the other three being IT as a Utility, Communities and Culture, and Sustainable Society). It aims to create a network of business people, academics and other experts who will identify and investigate the big research questions in new economic models that have arisen as a result of the digital economy’s fast-paced growth.

The project aims to inform policy on issues pertaining to the digital economy and engage with SMEs to stimulate new ideas and the creation of new markets. NEMODE will also inform business sectors and large companies about the changes necessary to enable them to take advantage of the opportunities created by today’s technologies.

This video below explains more about NEMODE and the members of our community. Further information on NEMODE and what we do can be found here.

Our thanks to  Jim Wileman (videographer) and Kyle Alves from University of Exeter Business School for creating this video. Thanks as well to all of our contributors:

Prof Kiran Fernandes from www.nemog.org

Dr Luciano Batista  from Norwich Business School (London), University of East Anglia

Prof Andy Neely from Cambridge Service Alliance

Dr Annabelle Gawer from Imperial College Business School

Dr Tim Minshall from Institute for Manufacturing (IfM), University of Cambridge

Jeremy Caine from IBM

Dr Joe Cox from Portsmouth Business School, University of Portsmouth

Prof Elizabeth Daniel from Open University Business School

Dr Ben Reid from Big Innovation Centre

Dr Roger Cliffe from WMG, University of Warwick

NEMODE Research Team

Professor Roger Maull, University of Exeter Business School (Principal Investigator)
Professor Mike Chantler, Heriot-Watt University (Co-investigator)
Professor Andy Neely, University of Cambridge (Co-investigator)
Professor Irene Ng, University of Warwick (Co-investigator)


Centre for Innovation and Service Research
University of Exeter Business School
Streatham Court, Rennes Drive
Exeter EX4 4PU, UK